A young woman with long red hair and round glasses looks straight at the camera.

Stand By U

Coming 2027

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We Believe Entertainment Does More Than Entertain

A song can become an escape from the bullying someone faces at school. A movie can give a family somewhere else to go during months of cancer treatment. A book can put words to trauma someone has never been able to explain.

Stand By U finds those stories.

The Impact Already Exists. Stand By U Makes It Visible

  1. Find the Story

    We discover powerful, real-life stories of how music, sports, film, comedy or books, and the people behind them, have helped others through some of life's most difficult chapters, often without ever knowing the difference they made.

  2. Uncover the Connection

    Sometimes we find these stories in unexpected places: a concert line, a social media post, or a conversation. We explore the connection and the role that person's work played in their life.

  3. Bring Them Face to Face

    Stand By U brings both people together for an unexpected, filmed conversation. For the first time, the person behind the music, performance, or story gets to hear firsthand how their work changed someone's life.

  4. Take the Story Further

    We transform these conversations into cinematic, original entertainment that reaches beyond the people in the room. The connection already exists. Stand By U brings it face to face.

A Stand By U moment

You May Never Know Who You've Helped Along The Way

A man with long hair and a beard holds a handwritten sign that reads: I almost wasn't here.
“I almost wasn't here”
A woman with auburn hair holds a handwritten sign that reads: Grieving someone still alive.
“Grieving someone still alive”

What You See Isn't The Whole Story

Everyone carries something you may never see: something they survived, something they're still carrying, something that changed them, or something they're proud they made it through.

For Stand By U, we're asking the people joining the campaign to share one piece of their own story, in their own words, for this exact portrait series.

Your story can stand by someone too.

Handwritten in the background: I almost wasn't here. Grieving someone still alive. 1,359 days sober. Living with chronic pain. Smiling through anxiety.

A woman in glasses and a green jacket holds a handwritten sign that reads: Living with chronic pain.
“Living with chronic pain”
A man in a blue shirt holds a handwritten sign that reads: 1,359 days sober.
“1,359 days sober”
Two women press their faces together, each showing half a face, one with a brown eye and one with a blue eye.